“We need a mascot, 100 videos, and our budget is about $45 a video.”
My partner Shaun Wright and I created, directed, shot, edited, and voiced this little guy, The Wonderful Company’s first content on TikTok.
Voiced? Yep. For months, I had the pleasure of occasionally screaming into a microphone in front of my coworkers. In a room with a bunch of windows so they could all look at the dumb faces I was making.
Props to the brilliant Mike Hand for all the effects work, to Christian Lee for becoming a super producer and Hal crafter, and to that military drone that flew over our heads out in the desert for not blowing us up.
Update: our PR team says that this campaign somehow won a PR award!