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Digital. Stupid.

Pistachios TikTok

The idea that we were spending only $30k on a 9 spot shoot was ludicrous to the agency.

The idea that we were spending anything at all was ludicrous to the TikTokers.

The idea that making TikToks is something I got a paycheck for was ludicrous to me.

(There are also Twitch videos in this campaign, but they are very serious art.)

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